Volunteering–Beyond the bottom line

When you’re building a relationship with a business who will potentially sponsor and otherwise help fund your operations, it’s a well-known fact that involving their employees as volunteers will create a much stronger, lasting bond between your two organizations. Nonprofit professionals who study and pursue best practices in the process of recruiting, training, retaining, and […]

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Are your sponsors a “summer romance?”

As the weather improves, so begins the peak season for music festivals, outdoor games, community fairs, road races, pet washes, duck races, and every kind of fundraising event that our sector can dream up to engage donors in an enjoyable and productive way. So often these events need private-sector sponsorships to happen, and one of […]

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Corporations have three “doors”

How are things going for you this year in raising money from the private sector? Many nonprofits find that the effort they put in to connecting with companies doesn’t seem to generate the sustainable, longer-term dollars that they hoped for. Some nonprofit development directors don’t even consider corporate funding to be realistically within reach, so […]

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Protect Your Partnership

Remember that the most critical process for you is to evolve a simple transaction (a company buys a table at an event), make sure that it is reinforced by a relationship (a senior executive sits on your board), and develops into a true partnership (a mutually beneficial exchange involving promotion and co-branding and a number […]

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