Not every story is a success story

Most lessons or articles on donor cultivation and fundraising include the critical practice of storytelling. If all you’re doing on your web site or in a newsletter is re-stating your mission or reporting data, you’re missing the most compelling tool in your communications toolbox. If your nonprofit is very new or you have not established“Not every story is a success story”

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Land a celebrity spokesperson

Wouldn’t it be great if your community outreach, fundraising, or mission communications would get a boost from a well-known, admired local celebrity? Have you ever watched another nonprofit capitalize on this kind of connection, and wish you had the same kind of relationship in place? This week the Chronicle of Philanthropy aired a video chat“Land a celebrity spokesperson”

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The evolution of media relations

If you’ve been doing media work to promote your nonprofit’s mission for a while, you know already that newsrooms are dramatically smaller than they used to be; your contacts there are changing or may be disappearing altogether. But the shifting business model in the journalism world isn’t just about size. Here are a few considerations.“The evolution of media relations”

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Essential communications questions

As longtime readers of our Rich TIPS know, we find that a discouraging number of organizations we’ve worked with have failed to plan their communications from a strategic perspective. They are constantly reacting “a la carte” or as an afterthought when it comes to promotion and positioning. Sadly, they simply produce and release the same“Essential communications questions”

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