Fundraising strategies

We believe that the reason so many nonprofits struggle with resources and cycle through development directors every two years or so is not a weakness in skill or will, but a lack of a strategic approach and imbalanced expectations. Your toolbox of fundraising strategies today includes so many options, from individual donors, board support, house parties, major gifts, planned giving, special events or campaigns, social media, corporate sponsorships, earned income, direct mail, and seasonal appeals to foundations and government. We’re here to help sift through these channels and approaches for the best, most productive, integrated strategy for your nonprofit.

RMA can help you:

  • Appreciate what it takes to be positioned and ready to raise significant money
  • Evaluate the effectiveness of your strategies today, and diversify with new ones
  • Create a development team of dedicated staff and volunteers
  • See what your database is telling you about missed opportunities to develop donors
  • Weigh the costs and benefits of special events, and do better follow-up
  • Set ambitious but realistic goals for the next 1-3 years
  • Scan opportunities for potential foundation support that fits your programs
  • Engage your board in networking, opening doors, and community outreach
  • Implement your resulting plan through training and coaching

Our recent experience includes the following fundraising strategy projects:

Providing a comprehensive, three-year roadmap for a small arts/education nonprofit to evolve from its founding and funding by one philanthropist into a more integrated and sustainable entity, expanding its board, program mix and community outreach in the process

Guiding the domestic branch of an international NGO to establish a stronger base for fundraising here, maximizing its respected brand to an underdeveloped donor list and building relationships with foundations, all within a prickly political climate demanding careful and precise messaging

Analyzing the existing framework of U.S. fundraising efforts by a foreign NGO, maximizing its “hub” approach of involving supporters across a range of local community-based circles and helping the organization build its board and better position itself to pursue larger foundation grants